HOW TO PREPARE BUSINESS HEADSHOTS
WHAT TO WEAR?
Thin of what you would wear to the first meeting with your dream client. You’d dress formally, but depending on where you work, formal can mean very different things. Depending on your audience’s demographics, your outfit choices may change accordingly.
If you are getting your social media headshot done at the same time, it is a good idea to prepare a set of business casual outfits, too.
NO BUSY PATTERN and EXCESSIVE JEWELRY!
Busy patterns and excessive jewelry will distract attention away from your face. You want people to remember you for how trustworthy, competent and confident you look, not your great taste in paisley scarves or loud ties. If you do go with patterns, make sure they’re subtle, and remember to pair them with solid colors. For example, if you go with a classic gray Prince of Wales Check blazer, pair it with a solid shirt and tie, and vice versa.
I would recommend to pick outfits with textures instead of patterns to make the headshot more interesting and different.
PICK COLOR THAT COMPLIMENT YOU AND THE MEDIUM?
Both men and women should avoid wearing black, as many people associate black with funerals or evening wear. Instead go with Navy Blue, Grey, or Charcoal as they are considered universally professional. Men should use the color of their ties to help reinforce their personal brand. Also it is smart to think about where the headshot will be used so that the color of the outfit will not clash with the medium. For examples, linkedin, facebook, website, news media…
Your outfit must be well fitted to your body. Anything baggy, too short or long will distract your professionalism. A suit should be snug, but not restric movement, and always remember to match the width of your tie to the width of your lapels! If you need more advice on how a suit should fit, this guide on Esquire.com has you covered.
WEAR MAKE UP, LADIES~
According to a study from Proctor and Gamble, makeup increases people’s perception of a woman’s likability, trustworthiness, and competence. Smartly applied makeup can also help men look better in pictures. Don’t overdo it though; according to the study, people who wore “glam” makeup weren’t seen as trustworthy, and makeup should never be noticeable on men.
VISIT HAIR SALON and BARBER SHOP
Marie Papp, a professional photographer in New Jersey, recommends women have their hair and makeup professionally done before the shoot: She also recommends planning your hairstyle and makeup along with your outfit a few days in advance, and to stick with a style you know works instead of experimenting with a new look.
Men should visit their barber to tidy up their hair, and make sure facial hair is neat and trimmed. Remember to keep it simple. A dramatic change in hairstyle can make you feel less confident.